Saying this word sounds like some magic formula to solve recent and deeper human ambitions. If your company is in crisis, the advisors insist on innovation. If your boss demands the impossible, he says that if you just innovate you’ll figure it out. If you want to get free from your job and become an entrepreneur, investors and development entities will want your idea to be innovative. The indiscriminate use of the term “innovation” by everyone for everything has made it meaningless.